Lt. Governor Prettner Solon convened the first meeting of the “Own Your Future” Advisory Panel, a group charged with guiding a statewide public awareness campaign to encourage Minnesotans to plan for the care they will need as they grow older.
The group aims to raise awareness of the importance of advance planning in ensuring that Minnesotans have more control and more choice in meeting their long-term health care needs. The focus of the panel is to develop and implement strategies to increase the number of Minnesotans who take action to address and provide for their future long-term care. “We need to engage all Minnesotans in thinking about how they will plan for and pay for the care they are likely to need as we, as a society, are living longer and growing older,” Prettner Solon said.
In addition the panel will aid in the development and review of materials for use by Minnesota employers, grassroots organizations and community groups, and provide outreach assistance in a public awareness effort. The Lieutenant Governor expressed gratitude “for the assistance […] of Minnesotans representing key sectors of labor, business, health care, the faith community and non-profit organizations” in working towards these goals.
The public information campaign will launch early this fall, 2012, and will feature a website as well as printed materials and community meetings around Minnesota. Additionally, Governor Dayton and Lt. Governor Prettner Solon will be sending a letter to Minnesota households this fall, urging residents to develop a plan for their health care futures.
Beyond the public awareness effort launching this fall, the Own Your Future initiative includes identifying long-term care financing solutions for middle-income Minnesotans and exploring ways the state’s Medical Assistance program can be used to better support private financing of long-term care.