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Social Media Services

“Any social media platform is worth examining. Social media expands business, develops relationships, product innovation and service delivery – what an incredibly powerful communication tool.” — Toby Dayton, President and CEO, LinkUp

Overview

Career experts agree — job seekers should use social media as job-search and networking tools. LinkedIn, Twitter and Facebook are among the most popular social media websites for job hunting. Access them on your computer, or through their apps for tablets and smartphones.

Social media sites continue to evolve. Some that are popular today may be replaced by new technologies in the future. Since social media sites are playing an increasing role in job hunting, job seekers need to keep up with the latest technologies. Your local WorkForce Center can help you stay current.

LinkedIn has emerged as the most popular networking tool for professional and business purposes. Recruiters say this is a top choice to find workers because the candidate pool includes “passive” job seekers as well as job applicants. In addition, LinkedIn launched University Pages to help high school students look at colleges. The idea is to expand a student’s understanding of the careers available, and get a head start on building a network of family and friends to help guide them along the way.

Facebook and Twitter, two of the most popular social networking tools, primarily started out as a way for people to communicate with friends and acquaintances. That has changed ... a lot.

In general, social networking services first ask you to create a profile that has information about your interests and activities, career and education. Once you complete your profile, you can search for people you know. You can request that certain friends and acquaintances become a part of your network, and they can accept or reject the offer.

Post meaningful tidbits from your life or job search. Skip useless information about what you ate today or anything that doesn’t add value to your job search. Include links to photographs, articles, videos and other content related to your career or personal interests. These are far more valuable to your social network.

Connecting through the Internet may relieve some of the stress of traditional face-to-face networking because it can be easier to communicate through a typed message than to call someone you don’t know very well. When you meet people ask which social media they use and if you could connect with them that way, too. 

Social networks also offer a way for you to build your personal brand, a strategy discussed in Chapter 3. By having accounts on major social media sites you can build an image for yourself as an expert in a field and an intriguing personality.

Keep your image on social networking sites professional. Some studies show as many as 80 percent of employers look at your social networking profiles to see how you act beyond the interview.

Now let’s take a look at these three popular social media sites.

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