Short for weblog, blogs can be used for individuals, professionals, businesses, corporations or specific genres.
Usually a more professional blog will have a specific focus, such as landscaping, architecture, engineering or fashion.
Blogs offer the authors an opportunity to write posts short pieces, generally, although some can go long when the topic demands that they share their thoughts or ideas.
Posts feature photos, videos and text, and a place where visitors can interact by sending an e-mail message or even a video.
A series of posts about the same subject is called a "thread." You can join a conversation by commenting on a post or simply read what people are saying. If you choose to comment, you must be sure to keep it professional and related to the subject. Diverting from the subject or leaving inappropriate comments is considered poor "netiquette."
As with all social media, users should be careful about what they say, how they say it, and how much information they disclose.
Never post personal information online or work-related information. Some people have lost their jobs because of comments they've made in blog posts.
To avoid that fate, don't post personal or company information on your blog, even in a positive light. Use your blog to speak about industry trends or to highlight white papers, articles and other content you have produced regarding your profession, and remember to link them to your Facebook and Twitter accounts.
In terms of your job search, reading blogs is an effective way to get an "insider look" at various occupations, industries or fields. Reading a specific company's blog is a great way to expand your research.
When interviewing, it is important to show that you are up to date on the happenings in your field of interest. Since many blogs are written by experts—self-proclaimed or otherwise—keep an eye out for good ones that will give you great insights into trends in your profession.