The competition between communities nationwide to attract business startups, expansions and relocations (and jobs and tax base they bring with them) has never been more fierce.
Communities everywhere are looking for something that makes them standout from the pack. Certified shovel-ready sites can give your community that competitive edge.
Shovel-ready sites are in growing demand among companies and site selection consultants, and they are an increasingly popular tool for communities to attract new business and industry. While definitions vary from state to state, the term 'Shovel-Ready' generally refers to commercial and industrial sites that:
Our Shovel-Ready Certified Site program takes into consideration the factors that are most important to site selectors and includes the criteria listed below.
It is important for prospective buyers to know that sites can be purchased without undue complications. Ownership status documentation must include:
General Site Information
Site selectors need a wide variety of information to determine whether a location is suitable. General site information must include:
Specific Tests and Assessments
Site selectors need to know whether the ground on a particular site is suitable for specific structures or uses. Certain tests and site assessments must be completed and documented, including:
The availability of utilities is an extremely important factor that site selectors consider. The types of services available at the site and the names of the providers must be documented, including:
The ability to receive raw materials and components and move finished products to market is crucial to manufacturers. Transportation access documentation includes:
Shovel-ready sites are a benefit to companies and site selectors because they take much of the time, expense, unpredictability and risk out of development.
Because the sites are more likely to catch the eye of corporate site selectors or site selection consultants, they’re also a distinct competitive advantage for site owners and communities.
Certified shovel-ready sites are extremely attractive to companies looking to expand, relocate or start up. The reasons are simple:
Global economic forces are pushing companies to make market decisions faster than ever before. They no longer have the luxury of spending six to 12 months on a site search. Shovel-ready sites can be purchased quickly.
Companies need sites that are ready for development and can match the construction completion date with customer product delivery demands.
Shovel-ready sites simplify the development process and greatly reduce risk by eliminating most of the unknowns from the site selection decision and increasing the predictability of getting the land developed, the building constructed and the business up and running.
Finally, shovel-ready sites lower development costs, a very important factor at a time when all companies are more cost-conscious.
Certification offers several benefits for communities and site owners, but let's start with the most important: increased visibility in a very crowded marketplace.
Minnesota’s Certified Shovel-Ready sites will be heavily marketed at national conferences and trade shows as well as on the property search tool we provide for site selectors. The result is improved visibility for both the community and the site.
Certified shovel-ready status is fast becoming a standard for sites being marketed throughout Minnesota. Having certified sites demonstrates that communities are progressive, business-oriented, and prepared for new development.
For communities serious about taking their efforts to attract new commercial and industrial growth to a whole new level, our Shovel-Ready Certified sites are the natural next step.
Location selection takes on different approaches depending on the situation and the experience of the project team. However, in the end it is a process of elimination that takes place in two phases.
The process begins with either an initial list of preferred locations or specific criteria for which to build a list. Location lists are frequently based on counties for manufacturing and distribution projects and on cities (metropolitan statistical areas or MSA’s) for headquarters, back office and R&D projects. The county-level analysis allows for more defined geography that can be better differentiated (e.g., locations near Interstates).
It is important to note that the local economic development agencies are usually not contacted until Phase II for site visits unless the project team does not have experience in data collection. Also note that real estate-related information is required at several points in the process.
When making real estate decisions, many companies will first seek the availability of existing buildings (unless the building they need is highly specialized) and then consider potential sites in an attempt to reduce startup time, minimize risks and reduce cost.
PHASE ONE OF THE SELECTION PROCESS
Initial Discussion with Search Team to Define Key Selection Criteria
Screen Locations and Profile Top Candidates
This step, consisting of three different screenings, is the point in the selection process where local real estate options are considered.
This first screening is by geographic preferences, which are driven by logistics or other business considerations.
Next, they screen by industry presence, which is an Indicator for determining the presence of certain skills or industry cluster.
The third screening is for resource availability, which considers the following factors:
The final screening is to develop comprehensive profiles of the top location candidates.
Present Screening/Profiling Information to Senior Management
PHASE TWO OF THE SELECTION PROCESS
On-Site Field Visits
Incentives Negotiation (where available)
Final Presentation and Decision
When a prospective company views an area and its real estate options, there are four levels of evaluation (as outlined below) that frequently drive the decision. Having identified a particular site or building, the search team conducts a quick evaluation of access to an airport (if air travel is important) and the labor force within 30 minutes of the site.
The evaluation team then reviews the local amenities and interstate access that are within a few miles of the site. Lastly, the team focuses on the overall site and the details of the building(s), if present. In the final analysis, it is the site with the best access to resources and manageable risk at the lowest cost that will most likely be selected.
Size of Development Site and Lot Sizes
Company requirements will range from large (100+ acre) standalone sites for single users down to 5-10 acre sites within a multi-user park. Many companies will scan the real estate options for the size lot they need but also check the potential for expansion on contiguous land or adjacent sites.
The configuration of a site and its individual lots is also a key determinant of the size and configuration of the building that can be placed on the site, particularly when considering any minimum offset distances required to property lines.
Level of Site Visibility and Security
Some companies want to have visual access from an interstate or a primary highway and have their name on the building. Other companies are more concerned with security and want to be located in an office or industrial park that has controlled access, a perimeter fence and lighting throughout. Also important is the location and distance to fire, police and hospital services that are the closest to the site.
Level of Site Readiness
As previously discussed, companies seek out real estate options that minimize startup time and limit potential risks. If the type of facility required is relatively generic, the company will first screen the real estate listings for buildings then for building sites. If the building requirements are fairly unique (extra large site or building size, very specialized space layouts, need for high-end architectural features), the company will seek a building site. Different companies and types of operations will be attracted to different levels of readiness – from a developed site to a shell building in place to a move-in quality building.
There is a multi-level scale for determining the level of site readiness (see below). The scale ranges from raw land currently zoned agriculture up to a fully developed site with a building in place. Each level indicates an incremental amount of effort that reduces the time to startup for the prospective company. When a community is considering the development and marketing of a particular site, make an effort to determine what level of readiness will be needed to assure that certain types of businesses will be attracted to the site.
Readiness is ultimately defined by prospective companies as the time required to obtain occupancy in a building on a site.
Level 1: Developed site, new building needing finish and minor modifications (paint and floor finishes).
Level 2: Developed site, building shell in place or existing building needing modest renovation.
Level 3: Developed site with virtual permitted building (based on pre-designed building and defined conditions).
Level 4: Developed site ready for building construction
Level 5: Undeveloped site
Level 6: Zoned land in hands of original owner
Level 7: Land zoned agriculture but is to be zoned industrial or O/I based on the Comprehensive Land Use Plan
Soil conditions and on-site water management can be a major issue for a prospective company. The results of soil boring tests provide the following critical information:
Another critical site issue is the existence of wetlands and the regulations that impact land use and encroachment near wetlands. In addition, the existence and location of the 100-year flood plain can have a significant impact on buildable acres and access within the site.
Access to utilities and their cost and capacity can be a driving factor for a site decision. It is important to know the details related to cost and capacity when having discussions with prospective companies.
Demand for particular utilities will vary by type of operation from food processors that need substantial water and wastewater treatment, electric power and gas (for drying operations) to data centers that need highly reliable power, telecommunications services and water for cooling.
Water Treatment/Distribution System
Wastewater Treatment/Sewer System
Municipal Storm Water Sewer
Telecommunications and Broadband
Gas Distribution System
Companies seeking to acquire land are typically concerned over the potential restrictions on use or the establishment of non-compatible land uses (residential developments, schools, public parks, hospitals or high density retail) near the site.
There is also concern over past uses of the site and any potential environmental contamination that may be present on surface soils or in the groundwater from on-site or off-site sources.
Site Zoning Classification/Description
Identify the current zoning classification and the designated uses and restrictions of the classification. It is also important to review the zoning classification for contiguous and nearby land parcels that are not part of the site to determine the types of activities that may be planned for the future.
Identify the current and past land uses for the site and adjacent sites.
The Federal Environmental Protection Agency (EPA) requires a Level 1 (Phase I) Environmental Assessment to be completed as part of the due diligence process for commercial and industrial property transactions. The requirements for the assessments follow ASTM procedures along with some additional actions defined by the EPA.
The assessment is performed by a certified professional engineer and requires a thorough review of older maps, aerial photos, published reports, interviews with key people knowledgeable of the site, and other sources. The engineer will also walk the site (and observe adjacent sites) seeking any indications of past activities that may have been sources of contamination.
If a potential for contamination is identified, a Level 2 (Phase 2) site testing procedure must be completed to either verify of refute the potential presence of contamination.
Covenants and Other Restrictions
If the site is within an industrial park, the company will want to review all covenants and restrictions that are imposed on the park residents.
There are other resource factors that a company may review in selecting a site that go beyond the site itself. These are very critical needs for certain types of companies and operations and the community should be aware of them.
Size and Quality (Skill Levels) of Labor Force
In the location screening process the project team normally profiles the county or MSA for current population levels, five year growth trends, education levels of residents, unemployment rates, and employment levels for specific industries. Frequently, the company or its consultant will interview existing employers to determine labor quality and supply issues as well as length of average commute distance and time. After a site is selected, the company may plot and quantify the labor resources within the stated commute distance.
Quality of Life Factors
For operations that require a significant relocation of staff (e.g., R&D facility, IT support center, headquarters, etc.), the community quality of life attributes will be a serious consideration and include: cost/availability of housing, quality of K-12 education, access to universities, health care facilities and cost, recreation/cultural options, social organizations and meeting places (coffee shops, unique restaurants, etc.) and other factors.
Access to Certain Amenities and Support Services
Some companies will want to have local access to amenities and services such as a health club/gym/walking trail, restaurants and hotels for guests, business service providers, and others.
The site certification program demonstrates to prospective companies that the community or owner of the site has made a significant investment to prepare the site prior to marketing. This investment relates to lower cost and risk for the company.
The consistency of what is defined as certified will determine the credibility of the program and buy-in by prospective companies.
Companies don’t acquire just a site but the access to a package of resources – that will vary in scope by company, by type of operation, and by life cycle stage of company.
Not all companies are seeking dirt. Many will be attracted to a site that has a spec building, frequently a flex building.
It is very important for communities to realistically define what types of industries and companies would be most appropriate for a given site. Without this realistic expectation, the community may be waiting for the bus that just never comes.