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Humor used to help Minnesotans "Get Smart About Insurance"

May 09, 2011

Humor used to help Minnesotans "Get Smart About Insurance"

Department of Commerce and NAIC Use Humor to Help Minnesotans "Get Smart About Insurance"
Public service announcement encourages Minnesotans to review their coverage, find the right fit

ST. PAUL, MN - The Minnesota Department of Commerce and the National Association of Insurance Commissioners (NAIC) are teaming up to help Minnesotans "Get Smart About Insurance." Commissioner Mike Rothman recently filmed a public service announcement as part of NAIC's Insure U program, which is designed to help consumers at all stages of life find the coverage that best fits their needs.

"Our highest priority at the Department of Commerce is protecting Minnesota consumers," said Commissioner Rothman. "Some of our most effective tools in that important effort are public outreach and consumer education. Providing consumers unbiased, straightforward information is crucial in helping Minnesotans make informed choices about their insurance coverage."

According to a survey conducted by the NAIC, even though most Americans feel they have about the right amount of insurance coverage (72 percent), only 33 percent say they understand the details of those policies "very well." Commissioner Rothman hopes the department's continued public outreach and education will help consumers.

The video, which uses humor to capture the attention of viewers, will help raise awareness of consumer resources provided by the Department of Commerce. The video has been posted on the department's website and may be broadcast on local television stations in the future. Production of the video was paid in full by the NAIC - no Minnesota tax dollars were used in the making or distribution of the public service announcement.

The Minnesota Department of Commerce has partnered with the NAIC on the Insure U program for more than a decade, providing useful insurance-related information to Minnesota consumers at all stages of life. The department's insurance website ( ) provides useful information for consumers about how to evaluate the "right fit" for their insurance coverage, including:

  • Up-to-date information for consumers prior to purchasing health, life, auto, home or other insurance coverage

  • The Insure U page, which provides age-specific advice for Young Singles,  Young Families,  Established Families, and  Empty Nesters-Senior Years 

  • The ability to check on the licensing status of an insurance company or professional 

  • The ability to look up recent enforcement actions against insurance companies or professionals that failed to comply with industry laws and regulations

In addition to reviewing the resources available on the department's website, Commissioner Rothman encourages Minnesotans to:

  • Schedule a routine "check-up" with your insurance providers at least once a year, and inquire about the cost benefit of deductibles and coverages

  • Ask specifically about discounts for good driving records, good health, good grades, special education, or training

  • Remember an insurance policy is a legal document - read it carefully

Minnesota consumers are encouraged to contact the Department of Commerce's Consumer Help Line with questions about insurance coverage or would like to file a complaint about an insurance company or professional. The help line can be reached at (651) 296-2488 or (800) 657-3602.